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‘Prodigal Daughters & Sons’
Millennials & Generational Fairness in Brexit Britain

01 July 2019

NetGeneration, Trophy Kids, Generation Me, Snowflakes. All these labels have been applied to the generation born between 1980 and 2000, known as millennials.1 Generally speaking, in common with historical attitudes to the ‘young’, millennials get a fairly bad press. In a recent survey, 4 of the top 5 words to describe millennial were negative: materialistic, selfish, lazy, arrogant.2

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